It's probably safe to assume a major part of your marketing strategy today is digital. Consumers and businesses alike are almost always online and on-the-go and you want to be able to reach them and observe their behavior where they spend their time.
But when you're growing a business, it may seem as though this ever-changing digital landscape can quickly become an overwhelming one. With a number of other responsibilities and tasks that need to get done, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy?